A senior on the account
No junior taking Google's automated recommendations at face value.
Paid search is the highest-intent traffic money can buy, and the easiest budget to waste. We run Google Ads with tight intent mapping and relentless query hygiene.


The problem
Structured by buying intent rather than keyword volume, so budget follows the queries that actually close.
We review the searches your budget actually buys, identify irrelevant themes and update negative keywords. Useful new queries inform targeting and page content, while waste is addressed before it becomes a recurring line in the report.
Headlines and descriptions reflect the intent behind each search, with a clear offer and supporting proof. Tests compare meaningful messaging differences and are reviewed against conversions and lead quality, not clicks alone.
Priority campaigns lead to pages built around the service, location or problem in the search. We align the offer, evidence and form, then review the page on mobile before sending paid traffic to it.
Spend and conversions are reported by campaign, with qualified leads and customer outcomes added from your CRM where possible. The report shows what changed, what the data can support and where the next budget decision belongs.

Account audit
Where the 20 to 40 percent of wasted spend is going, shown to you before you commit.
Rebuild around intent
Structure driven by buying intent rather than keyword volume, with pages to match.
Sculpt weekly, report monthly
Negative keyword discipline every week. Cost per acquisition reporting every month.
Why 7 Studios for paid search?
Get in touchNo junior taking Google's automated recommendations at face value.
Built with our CRO team, because the click is only half the sale.
Cost per lead, cost per acquisition and revenue by campaign. Not impressions.
Frequently Asked Questions
PPC management is the planning and ongoing operation of pay-per-click campaigns. It includes account structure, search terms, ad copy, bidding, landing pages and conversion measurement. The aim is to buy relevant visits at a cost that makes sense for the customers they produce.
Expect an account assessment, an agreed conversion definition and a clear plan for the first round of work. You should know who manages the campaigns, how changes are approved and how results will be reported. A useful report explains decisions as well as the numbers.
The fee depends on account complexity, campaign coverage, creative and landing-page work. Advertising spend is a separate budget paid to the platforms. A proposal should distinguish setup, ongoing management and any additional production so the full cost is clear.
We organize the account around buying intent, check conversion tracking and match ads to the relevant landing pages. Ongoing reviews cover search terms, budget, bidding, messaging and lead quality. Changes are prioritized by their likely business impact.
Ask who will work on the account, what access you retain, how a qualified conversion is defined and what the report will show. Also ask how they review search terms and landing pages. Those answers tell you more than a forecast built only around cheap clicks.
They can be included when they fit the business. Shopping depends on accurate product data and a usable catalog; Performance Max needs clear conversion signals and suitable assets. We assess those foundations before recommending either as part of the account.
See what this would look like for your business.
Free, in your Growth Audit, a scored report and prioritized action plan in five business days.
Real stories from
trusted clients
“Working with 7 Studios was a great experience from start to finish. They completely redesigned our website and helped create a professional online presence that truly reflects the quality of our work.”
“They redesigned our website and manage our Google Ads. Everything was delivered on time as promised. We started seeing the difference immediately by getting steady leads.”
“Incredible experience with 7 Studios. They built our website and handled our SEO, we ranked at the top of Google almost immediately and didn’t have to spend a dollar on ads.”
“We’ve been with 7 Studios for a couple of years for web design, SEO, and marketing, and the amount of leads we get now is unbelievable. They know exactly what they’re doing.”
“Their team was highly organized, responsive, and genuinely collaborative. The final site exceeded our expectations and has become a true reflection of our brand.”
“The Google Ads campaigns they manage are bringing in qualified leads daily, and their SEO efforts have us ranking on page 1 for key treatments.”
“They completely transformed our brand with a professional new identity and developed a modern website that perfectly represents our construction business.”
“7 Studios built our HVAC website and did an amazing job. Clean design, fast turnaround, and great pricing. Highly recommend them to any contractor.”
Meet our leaders


Growth Strategy & Operations
Tim brings 15+ years leading strategy, governance and transformation initiatives at J.P. Morgan, HSBC and Scotiabank. At 7 Studios he oversees business strategy, client partnerships, project planning and growth, and makes sure every engagement has clear priorities, accountability and measurable outcomes.
