Three audiences, not one
Buyers, sellers choosing a broker, and agents choosing where to hang a license.
Real Estate/Property
Marketing
Marketing
Whether you're a brokerage building a name, a development selling units, or a proptech chasing users, this is a business won on visibility and trust.
The problem
The portals own the demand you're paying to rent. Zillow and StreetEasy captured the search behavior, then sold it back to the industry as leads, which works until it becomes your entire acquisition strategy.
Hyperlocal SEO
Own neighborhood-level search with guides, market reports and area pages that make you the local source rather than a portal’s supplier.
Listing and development campaigns
Each listing or development gets a campaign built around its audience, location and available inventory. Landing pages, creative and enquiry routing work together, with updates as availability and sales priorities change.
Brand that recruits agents
We clarify the brokerage’s proposition for agents and build the material needed to explain it. Culture, support and credible team stories give prospective recruits a more useful picture than a generic careers page.
Seller-facing proof and collateral
Presentations, case stories and market information show potential sellers how you approach a listing. The material helps agents explain the process and demonstrate relevant experience without relying on unsupported promises.
Analytics tied to signed deals
Enquiry sources are tracked through qualified conversations, appointments and signed business where CRM data allows. Longer sales cycles are reviewed over time so the team can judge channel value beyond the first lead.
Market and portal audit
What you pay the portals, what you own, and what local search actually looks like.
Build the local source
Neighborhood guides, market reports and area pages that outrank a portal supplier.
Campaign and measure
Listing and development campaigns, attributed to signed deals rather than inquiries.
Why 7 Studios for real estate?
Get in touch
Owned, not rented
Every month spent on portals is a month you did not build your own pipeline.
Measured to signed deals
Inquiry volume is the vanity metric of this entire industry.
FAQ
Frequently Asked Questions
1. How do real estate agents market themselves?
Build a clear local focus and support it with useful area knowledge, credible property work and consistent follow-up. A website, local discovery, email and social content can work together. The aim is to become a familiar, useful source for the people you want to represent.
2. How much should an agent spend on marketing?
Base the budget on your business stage, service area, expected commissions and capacity to follow up. Keep recurring brand activity separate from the cost of marketing an individual property. We build a plan around a sustainable cost of winning business rather than an assumed universal percentage.
3. What is a real estate marketing plan?
It is a practical plan for who you want to reach, what makes your offer relevant and how you will generate and follow up on demand. It sets channel priorities, responsibilities, timing and measures. For a brokerage, sellers, buyers and potential agents may each need a different journey.
4. How do real estate agents market properties?
Start with accurate property information, strong imagery and a clear way to arrange a conversation or viewing. Distribute the listing through appropriate portals, owned channels and paid campaigns. Keep the message and availability current, with your team reviewing the content and audience settings.
5. Can you help us depend less on Zillow?
We can develop additional demand through your own site, local content, referrals and ongoing audience relationships. That gives you more options over time. We review portal costs and the quality of owned enquiries before recommending a reduction in a source that is still producing business.
6. Do you do agent recruiting marketing?
Agent recruiting can be scoped alongside the brokerage’s wider brand and marketing plan. It needs its own proposition, proof and follow-up process. The message should explain why an agent would join and how the brokerage supports their work.
See what this would look like for your business.
Free, in your Growth Audit, a scored report and prioritized action plan in five business days.
Feedback
Real stories from
trusted clients
“Working with 7 Studios was a great experience from start to finish. They completely redesigned our website and helped create a professional online presence that truly reflects the quality of our work.”
“They redesigned our website and manage our Google Ads. Everything was delivered on time as promised. We started seeing the difference immediately by getting steady leads.”
“Incredible experience with 7 Studios. They built our website and handled our SEO, we ranked at the top of Google almost immediately and didn’t have to spend a dollar on ads.”
“We’ve been with 7 Studios for a couple of years for web design, SEO, and marketing, and the amount of leads we get now is unbelievable. They know exactly what they’re doing.”
“Their team was highly organized, responsive, and genuinely collaborative. The final site exceeded our expectations and has become a true reflection of our brand.”
“The Google Ads campaigns they manage are bringing in qualified leads daily, and their SEO efforts have us ranking on page 1 for key treatments.”
“They completely transformed our brand with a professional new identity and developed a modern website that perfectly represents our construction business.”
“7 Studios built our HVAC website and did an amazing job. Clean design, fast turnaround, and great pricing. Highly recommend them to any contractor.”
Meet our leaders
Vullnet Shehu
Creative Director & Marketing Specialist
Vullnet is a co-founder of 7 Studios, with twenty years in design and a decade leading product teams in healthcare, including design leadership at WebMD, on a platform serving 600M+ users a year.
Tim Shaqiri
Growth Strategy & Operations
Tim brings 15+ years leading strategy, governance and transformation initiatives at J.P. Morgan, HSBC and Scotiabank. At 7 Studios he oversees business strategy, client partnerships, project planning and growth, and makes sure every engagement has clear priorities, accountability and measurable outcomes.
