Compliance in the brief
Disclosure requirements designed in from the start, not bolted on in legal review.
FinTech/Financial
Product Marketing
Product Marketing
Nobody moves their money to a brand they half-believe. FinTech growth is a trust problem wearing a marketing costume, and every asset has compliance attached.
The problem
Your conversion problem is a credibility problem. The drop-off rarely happens because the offer is unclear. It happens when the customer is asked to connect an account and quietly decides they don't know you well enough yet.
Trust-first funnel design
Security signals, transparent pricing and regulatory credentials placed exactly where hesitation occurs, identified from session data, not assumption.
Compliance built into the workflow
We define the review steps, evidence requirements and owners with your compliance team before production begins. Approved language and disclosures are kept with the brief, so feedback reaches the work before launch.
Content and AEO
Content explains the product, pricing and customer questions in clear language, with claims checked against your approved sources. Search and AI discovery work builds on those useful answers rather than adding unsupported promises.
Onboarding and funding CRO
We investigate friction between initial interest, verification and the first meaningful product action. Changes address clarity, reassurance and usability, with product and compliance review built into the process.
Attribution to funded accounts
Acquisition sources are connected to account activation and funding events where the available systems permit. Reporting makes the drop-offs visible and distinguishes account creation from a customer who actually uses the product.
Trust audit
Session data showing exactly where hesitation turns into abandonment in your funnel.
Design the answer
Credentials, custody and pricing placed where the doubt happens, not on an about page.
Ship inside compliance
Review gates built into production, so creative launches on time instead of stale.
Why 7 Studios for FinTech?
Get in touch
Funded, not signed up
Signup reporting hides the only drop-off that actually matters.
The real question
What happens to my money if this company disappears? Everything else is friction.
FAQ
Frequently Asked Questions
1. What is FinTech marketing?
FinTech marketing helps people or businesses understand and adopt a financial product. Trust, clarity and the product’s approval requirements shape the work. The strategy should reflect the actual customer journey, from first research through onboarding and meaningful use.
2. How do you market a FinTech company?
Start with the audience’s problem and the evidence they need to trust the solution. Explain the offer and costs clearly, support it with useful content and choose channels that fit the buying process. Your compliance team reviews the claims and disclosures before work goes live.
3. How do you align sales and marketing in FinTech?
Agree the target customer, qualification criteria and stages of the journey first. Then use shared messaging, CRM definitions and regular feedback from sales to guide campaigns. That gives both teams a consistent view of which opportunities deserve attention.
4. How do you find a partner who understands compliance?
Ask how the agency works with an internal compliance function and how approval is recorded. A useful partner makes review requirements part of scoping and production. They should be clear about where marketing judgment ends and your legal or compliance approval is required.
5. Can you handle regulated claims and disclosures?
We can organize the copy, evidence and approval workflow with your compliance team. Your qualified reviewers determine the permitted claims and required disclosures. Marketing materials are not released as compliant simply because they have passed an agency review.
6. We are B2B FinTech, not consumer. Different approach?
Yes. B2B FinTech often involves several evaluators, implementation questions and a longer procurement process. The plan may emphasize comparisons, technical proof, sales enablement and account development, with success measured through qualified pipeline and adopted accounts.
See what this would look like for your business.
Free, in your Growth Audit, a scored report and prioritized action plan in five business days.
Feedback
Real stories from
trusted clients
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Meet our leaders
Vullnet Shehu
Creative Director & Marketing Specialist
Vullnet is a co-founder of 7 Studios, with twenty years in design and a decade leading product teams in healthcare, including design leadership at WebMD, on a platform serving 600M+ users a year.
Tim Shaqiri
Growth Strategy & Operations
Tim brings 15+ years leading strategy, governance and transformation initiatives at J.P. Morgan, HSBC and Scotiabank. At 7 Studios he oversees business strategy, client partnerships, project planning and growth, and makes sure every engagement has clear priorities, accountability and measurable outcomes.
