5.0
Rating Everywhere
Perfect scores on Google,
Angi and Thumbtack
200+
Five-Star Ratings
Real homeowner reviews,
shown on every page of the
site
1,300+
NJ Homeowners
Roofs, chimneys, steps
and siding across New
Jersey
6
Services, One Family
Roofing, masonry,
chimney, steps, siding and
gutters
5 Star Renovations is a family business run by two brothers, Geni and Arjan, from Haledon,
New Jersey. They do roofing, masonry, chimneys, steps, siding and gutters, and their
customers rate them 5.0 on every platform.
The name was already a promise. The challenge was proving it fast, to homeowners who had
never heard of them and were comparing three or four contractors at once. Our job was to
make the reviews do the selling.
Most contractors hide their reviews on a separate page. We put them at the center of the
brand. The 5.0 rating and “200+ Ratings” sit in the hero, next to the Google, Angi and
Thumbtack badges.
The headline then states what every homeowner wants from their house: we build for
strength, protection, durability, security and value. Five words, rotating, one for each star.
Homeowners trust people more than companies. So the site tells the real story: two
brothers, family values and pride in every job. The reviews back it up: customers mention
Geni and Arjan by name.
A simple 3-step process (free consultation, clear upfront estimate, expert work) and
promises of transparent pricing and licensed, insured crews answer the questions
homeowners ask before they call.
Each of the six services has its own page: roofing, masonry, chimney and fireplace, steps,
siding and gutters. Every page explains the problem, the fix and why it matters for New
Jersey weather.
A large gallery of real project photos replaces stock images. Homeowners see the brothers’
actual work, which builds more trust than any claim on the page.
RESULTS
The website is built to turn a visit into a call. “Get Your FREE Quote Now” and the phone
number sit at the top of every page, and a short form with a service picker confirms every
request by phone or text.
Calls and form submissions are tracked as conversions, so every lead can be traced back to
the service, page and campaign that brought it in, and the budget moves to what books
jobs.
We built the site in Webflow with clean technical SEO: one page per service, schema
markup, fast load times and a full FAQ that answers what homeowners search before they
hire.
Google Ads campaigns are split by service and send traffic to the matching page. Ongoing
keyword cleanup keeps the budget on homeowners with a real repair, not on browsers and
DIY searches.
Next comes local depth: town pages around Passaic and Bergen counties, before-and-after
project stories, and seasonal campaigns before winter and storm season.
The goal is simple: when a New Jersey homeowner needs exterior work, 5 Star Renovations
is the first name they find, and the reviews make the call an easy decision.
